Our Philosophy

Our Philosophy…Fit, Fashion, and Service!
With our philosophy of “fit, fashion, and service”, we promise…”you can look better in a swimsuit from Beach Baby”….and here’s how!


  1. Each and every swimsuit at Beach Baby is specifically chosen for its “figure enhancement” design and color in order to fit and flatter almost any figure.
  2. Beach Baby was the very first store in Indianapolis to offer mix and match sizing, where ladies could choose any size top and any size bottom on all two piece swimsuits.
  3. Beach Baby is one of the largest, year round swimwear specialty stores in the Midwest, featuring over 6,000 swimsuits, including pre-teen, girls, junior’s, traditional and contemporary missy, and full figure and designer styles.
  4. Beach Baby offers specialty suits like long torso and one piece suits with cup sizing.
  5. Beach Baby also features American and European cup sizing in 2 piece bikinis from A, B, and C to D, DD, E, F, and G.
  6. At Beach Baby you will find a wide variety of sarongs, cover-ups, sandals, and beach accessories to complete your “swimsuit ensemble”!